Directions In Coaching

What Is Professional Coaching?

The International Coaching Federation (ICF) defines coaching as, "a process of partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly important in today’s uncertain and complex environment. Coaches honor the client as the expert in his or her life and work and believe every client is creative, resourceful and whole.“

Standing on this foundation, the coach's responsibility is to:

  • Discover, clarify, and align with what the client wants to achieve
  • Encourage client self-discovery
  • Elicit client-generated solutions and strategies
  • Hold the client responsible and accountable

This process helps clients dramatically improve their outlook on work and life, while improving their leadership skills and unlocking their potential.



Selecting A Coach

Before Choosing A Coach

Ask about their training and experience,
examine references, and schedule a trial
session to evaluate the coach’s listening
skills, knowledge, and compatibility
before entering into any type of contract
for ongoing coaching.

Eight questions to ask


About John Polk

John PolkJohn Polk is founder and president of Directions In Coaching, an independent professional coaching consultation business focused on professionals and organizations who seek to make positive changes in their lives and within their industry. 

Read more

John's Professional Coaching Resume


Services Provided


  • Managing Yourself
  • Leading Others
  • Building Your Career



  • Strategic Planning
  • Personnel Management
  • Customer Relations



  • Negotiation Strategies
  • Conflict Resolution
  • Team Building



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